Melanin Pop’n. The mission of Melanin Pop’n is to create a place for people of color and our allies to shop. We seek to elevate the black community by providing apparel and accessories that promote the love of your natural hair, skin, and shape. SteppeMedia created the company brand to include logo and color palette and overall client experience. The website was built on the WordPress platform with Woocomerce and Paypal powering the e-commerce.