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The likely consequences of Facebook’s decline in popularity
As someone who has been following the digital advertising industry for some time, I've been thinking a lot about the potential impact of a decline in Facebook's popularity. For years, Facebook has been a dominant player in the space, with a massive user base and...
Geofencing Advertising for Marketers and Business Owners
What Is Geofencing Advertising Geofencing advertising is a form of targeted advertising that delivers a message based on the device's location. It is a very n efficient approach to contact potential clients in their immediate vicinity without requiring them to take...
6 Excellent Social Media Tactics to Grow Your Audience
Check that the social media banners reflect the branding of the website. Facebook and Twitter provide us with greater flexibility and creativity. Video banners are now permitted on Facebook. Develop your Key Performance Indicators for measurement; Reach (the number of...
How To Choose The Best WordPress Plugins
This article will cover three important aspects that you need to consider when selecting WordPress plugins. WordPress is an open-source Content Management System (CMS) that was first released in 2003 and has since become one of the most popular platforms for website...
The Pros and Cons of Google AdWords
Introduction to Google AdWords Google AdWords is a cost-per-click (CPC) advertising service on Google that allows advertisers to display ads on Google Search, the Google Display Network, and YouTube. Advertisers pay when someone clicks on their ad. Compared to other...
Facebook Launches New Independent Artist Program to Provide Exposure Opportunities for Unsigned Musicians
With TikTok becoming a key promotional platform for musicians, and an increasingly viable pathway to exposure for many unsigned artists, the bigger players are also keen to highlight their potential for the same, with YouTube recently noting that it paid out over $4...
Instagram Launches Reels Ads in All Regions
Instagram is pushing ahead with the expansion of Reels ads, with the new format to be made available in all regions from today. As per Instagram: "After testing in select countries, today we’re launching Reels ads to the world. Reels is the best place on Instagram to...
Google expands GMB profile editing capabilities in Search and Maps
Ahead of its International Small Business Week, Google has expanded editing capabilities for Google My Business (GMB) profiles in Search and Maps, the company announced Thursday. It is also offering a free trial of Pointy, a platform that enables local businesses to...
Snapchat Acquires Fashion Recommendation App Screenshop to Advance its eCommerce Efforts
Snapchat has taken another step in its shift towards integrated eCommerce with the acquisition of Screenshop, an app which scans your photos to identify your desired style choices, then provides clothing recommendations based on those findings. As reported by The...
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